"Believe in something, even if it means sacrificing everything." That is a slogan everyone can relate to, right? But the face behind the message have started a huge up roar with Americans everywhere, good and bad. Within the pass week Nike has lost 3.7 billion dollars in marketing cap, according to CBS, but earned 43 million in media exposer, behind making NFL free agents Colin Kaepernick the face of their 30th anniversary campaign.

Colin Kaepernick decision to take a knee during the national anthem back in August 2017, against police brutality and catch mixed backlash. In September of the same year President Donald Trump started “Get that son of a b- off the field right now, out. He’s fired. He’s fired!” during a speech. Adding more fuel to the fire and dividing the nation, as well at the NFL organization.

Since Nike 30th anniversary ad campaigns been presented, anti-Nike supporters has been setting fire, cutting and throwing away Nike merchandise.  Other athletes such as, Serena Williams, and Lebron James are also featured in the 30th anniversary ad supporting Colin Kaepernick and Nike. “I stand with nike all day, everyday day,”Lebron James  while the Icon 360 Award at Capitale in NYC. The NFL released a statement about Colin Kaepernick being signed to NIKE also, “The National Football League believes in dialogue, understanding and unity,” NFL executive vice president of communications and public affairs Jocelyn Moore said Tuesday in a statement. “We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities. The social justice issues that Colin and other professional athletes have raised deserve our attention and action” reported from USA Today.

The idea of the campaign is to showcase athletes overcoming obstacles, a source familiar with the ads said. Serena Williams playing tennis says, for example: “Girls from Compton don’t play tennis. They own it.” Another one of Beckham Jr. playing football reads: “Don’t wait until you’ve won a ring to play like it.” Hopefully the greater good of these brave individuals would override the negative and ignorance of some.

“Nike has a long-standing relationship with the NFL and works extensively with the league on all campaigns that use current NFL players and its marks,” a Nike representative wrote in a statement to USA TODAY Sports. “Colin isn’t currently employed by an NFL team and has no contractual obligation to the NFL.”

Commercial Link: https://www.youtube.com/watch?v=mreQsQrDF-A

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