Nicki Minaj Joins Forces With Myx Fusions for Moscato Wine Beverage
It's time to toss one back with Nicki Minaj, as the rap diva has partnered with Myx Fusions, a fruit-infused, single serve moscato wine beverage. Not only will her Minajesty serve as a part-owner of the brand, but she will also be the face of the drink.
That's right! Her lovely visage will be featured in the marketing campaigns for the ready-to-drink moscato in the U.S. market and abroad. What better way to help sell consumers on the fact that they need to toss back this particular libation than by giving them a glimpse of our girl Nicki in the promotional materials?
"I am so excited to team with the Myx brand," says Minaj. "I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry."
Mona Scott-Young, another part owner and Chief Marketing Officer for the brand, revealed that the company wanted to partner with the artist because of their synergy, saying, "Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents -- style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned."
Myx Fusions is currently available in New York, New Jersey, Los Angeles and Las Vegas. The beverage will soon make its way even more retailers. Further info is available at Myx Fusions site here.