YouTube Will Stop Counting Looped Songs in Streaming Totals
It looks like the rules behind artists earning streaming numbers on their songs might change thanks to a new move by YouTube. According to Pitchfork, the video streaming service will no longer allow the views of snippet videos and looped songs to contribute to the total number of streams for a song or single.
The news comes just after Post Malone's "rockstar" single with 21 Savage hit monumental success by staying at the No. 1 spot on Billboard's Hot 100 singles chart for eight weeks. Republic Records previously released a looped section of the track's hook, which accumulated over 40 million views on YouTube that gave a small contribution to the single's success on the charts. Moving forward, that won't be possible for song snippets released to YouTube.
“Loop videos that feature misleading and inaccurate metadata violate YouTube policies and we are actively working to have them removed," a spokesperson told the site. "Further, any upload of a song intended to mislead a user (preview, truncated, looped) posted on YouTube to look like the original song will not contribute to any charts.”
Lyor Cohen, who is the Global Head of Music at YouTube, confirmed the news as well, letting fans and artists know that those views won't count towards a song's numbers. "We've stopped that from happening," he states.
If you recall, Billboard previously announced that YouTube would start counting less towards chart positions in 2018 than the streams that stem from paid subscription platforms of companies such as Spotify, Tidal and Apple Music.
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