There are few rivalries in sports that match that of the New York Yankees and Boston Red Sox.

From the Curse of the Bambino, to Bucky Dent, to Aaron Boone, to the historic comeback in 2004, the battles between these two franchises have transfixed baseball fans for generations. No matter how many times fans will try to say "the rivalry is dying down", something happens that sparks it up once more.

This time around, it's not a game, but rather a well-placed billboard, that had fans on both sides sounding off on the other.

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New York Yankees' Legend Advertised Outside Fenway Park

A picture popped up on Twitter over the weekend that was posted by user Randy Wilkins, or @pamsson. Wilkins is a television director, and the director of The Captain for ESPN. He took a photo of an electronic billboard hanging outside Fenway Park in Boston, and commented on the peculiar advertisement that he saw:

A Derek Jeter advertisement AT FENWAY PARK? What a world we're living in.

He credits ESPN's marketing department for the placement of the advertisement, and though it turns my stomach as a Red Sox fan to see Jeter advertised at Fenway, I have to agree with Wilkins here. This is a job well done for the marketing team at ESPN.

Now, for a bit of context. The Captain is an upcoming seven-part documentary series, produced by ESPN and directed by Wilkins, that will break down the life and career of Derek Jeter on and off the baseball field. The series is set to debut on July 18th, and ESPN has been marketing the series for a good bit of time.

2021 National Baseball Hall of Fame Induction Ceremony
Derek Jeter at the Hall of Fame / Getty Images

The list of people who were interviewed for this series include: Jeter, his mother and father Dorothy and Dr. Charles Jeter, his sister Sharlee Jeter, his wife, Hannah Jeter, Roger Clemens, Tino Martinez, Andy Pettitte, Jorge Posada, Willie Randolph, Mariano Rivera, Alex Rodriguez, CC Sabathia, Darryl Strawberry, Joe Torre, Bernie Williams and many more, according to an ESPN press release.

Putting a billboard up at Fenway Park for a documentary about one of the most famous New York Yankees' players in history is diabolical, but also, genius.

Well played, ESPN. Well played.

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