Troy Ave Laughs Off Uproar Over ‘Major Without a Deal’ Sales, Low Numbers Explained
After being obliterated by Twitter because of staggeringly low first-week sales of his sophomore album, Major Without a Deal, Troy Ave explains why fans shouldn't be duped by his meager 4,373 copies sold.
The Brooklyn rapper went on Twitter to clarify the horrific sales numbers. In typical Troy Ave fashion, he stunted on the haters with one tweet. "Official #'s in Fri or Mon. since album dropped last Fri but at 95% + 30k singles sold & hosting's I prob made 120 THOUSAND in 1 week. #RTthat," he wrote with a laughing emoji.
A rep from EMPIRE Recordings/Distribution, the company Troy's independent label BSB Records has a deal with, spoke with Billboard to clarify the numbers. The rep states that his project was released as merely a digital-only album on June 5 because he had a performance at Hot 97's Summer Jam on June 7. "Troy Ave had a big performance at NYC's HOT 97 Summer Jam on Sunday, June 7th and wanted his fans to be able to get the album prior to that show. Thus, we released the digital version on June 5th and then on June 9th, the physical copies were released," the EMPIRE rep said.
Since Major Without a Deal dropped digitally on a Friday (June 5) and only had three days included in the sales numbers, in addition to the physical copies being released on Tuesday (June 9) -- two days after the most recent tracking week ended -- that may explain why his album performed abysmally. Typically, albums are released on Tuesday, which guarantees six days of sales in a debut chart week.
With Troy Ave's album now being available at Best Buy, we'll have a better idea of how much he sold next week.
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