Your Kid Could Be The Next “Mikey”
If you want your kid to be a star in a cereal commercial, this is their chance to shine. They are looking for kids to be the next "Mikey" in the next generation of Life cereal commercials. Do your kids love cereal? Well if they are between four and eight, they can apply to be the next Life cereal kid representative. According to Delish.com, they are looking for kids who love Life cereal and are willing to show it off.
When the "Mikey Likes It" ad campaign ran forty years ago, everyone knew that kid on the Life cereal commercials. They are now trying to recreate the magic with a new kid. If you would like to try and get your kid this amazing gig, just submit a video.
The video audition should include your child (4-8) reading the script for the commercial. There are just a few lines in the script and are very simple. The premise is that the kid says he or she is not going to like it, look mad and then try it. The script ends with an overwhelming approval of Life cereal. Here is the script.
The deadline for entries is April 27th. Three kid finalists will be selected in May and will get a trip to L.A.. That's where they will have a chance to audition for the ad.