![Rihanna’s Fenty Beauty Line Raked in $72 Million in Earned Media Value in Just One Month](http://townsquare.media/site/625/files/2017/10/rihanna.jpg?w=980&q=75)
Rihanna’s Fenty Beauty Line Raked in $72 Million in Earned Media Value in Just One Month
Rihanna's freshly launched Fenty Beauty is all the rage these days, and she has the numbers to back it up.
WWD reports that Ri-Ri's beauty line, which made it a point to consider a wide range of diverse skin tones with its products, earned $72 million in earned media value during the month of September. Earned Media Value is basically the dollar amount that is assigned to media gained through social endorsements. It measures the value of social word-of-mouth marketing programs, according to workforce communications platform, Social Chorus. Basically, Ri-Ri did not come to play.
YouTube also just announced that Fenty Beauty racked up 132 million views in its first month. The line launched on Sept. 8 and has since been hailed for its inclusivity, offering a 40-shade foundation collection, and featuring diverse models of all skin tones.
In short, Rihanna is out here winning.
More From HOT 99.1
![Nicki Minaj Wants to Know When Sexism Will Stop](http://townsquare.media/site/812/files/2017/10/nicki-minaj.jpg?w=980&q=75)
![Ludacris Hosts New YouTube Competition Series ‘Best.Cover.Ever’](http://townsquare.media/site/812/files/2017/05/Ludacris-1.jpg?w=980&q=75)
![Donkey Of The Day : Kendu Issacs](http://townsquare.media/site/435/files/2017/10/Screenshot-2017-10-30-04.42.47.png?w=980&q=75)
![Halloween Funatics](http://townsquare.media/site/558/files/2015/10/GettyImages-4581865282.jpg?w=980&q=75)
![Watch 21 Savage Fly a Small Airplane](http://townsquare.media/site/812/files/2017/06/21-Savage-Issa-Album-Release-Cover.jpg?w=980&q=75)
![Are Drake and Trippie Redd Collabing on New Music?](http://townsquare.media/site/812/files/2017/10/Drake-Trippie-Redd.jpeg?w=980&q=75)
![Chuck D Plays Principal for the Day at Former Middle School [VIDEO]](http://townsquare.media/site/625/files/2017/10/Chuck-D-Principal-for-the-Day.jpg?w=980&q=75)
![Keyshia Cole On Her New Album, And Relationship With Booby Gibson](http://townsquare.media/site/435/files/2017/10/hqdefault1.jpg?w=980&q=75)
![Michael Rapaport Talks Trash On Trump, LeBron James & Jay-Z’s 4:44](http://townsquare.media/site/435/files/2017/10/hqdefault2.jpg?w=980&q=75)