The real estate market in the Capital Region has never been hotter, but even in a hot market sometimes it takes a little magic to help sell a Disney magic. That's where Realtor Rebekah O'Neil gets a little help from Disney characters to help sell a home....kinda.

Ok, it's not actually Arial or Ursala from the Disney hit movies, it's actually Realtor Rebekah O'Neil from Howard Hannah dressed as the characters and trying some creative marketing to sell a client's home in Halfmoon. The last house that I featured had pictures of her dressed as Elsa from Frozen.

I asked Rebekah if this was something she does a lot with her listings? She told me that, "It's not for all my clients or all the houses I sell. But it's fun when someone is up for it." She was originally inspired by a realtor in California that did a home listing with pictures of them dressed in an inflatable T-Rex costume. The listing went viral and it actually helped sell the house.

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I asked Rebekah what the reaction of her clients and other realtors has been to the crazy pictures and it seems the response has been really positive. She said, "I think people get tired of seeing home after home. So I think for the most part everyone loves a little bit of entertainment. Changes up the routine a bit." So, does it actually help sell homes or just something fun and different? "For 2020. Saratoga County days on Market average was 43 I believe." Rebekah said, "My average days on the market for 2020 was 21 days. I think all the marketing helps tremendously! Also, preparation and staging.

Rebekah O'Neil, The Compass Team at Howard Hanna Real Estate
Rebekah O'Neil, The Compass Team at Howard Hanna Real Estate

Check out the pictures of Rebekah O'Neil dressed as Arial and Ursula from "The Little Mermaid". Also, check out some of her other listings as well as some of the other characters that have shown up in her listings in the past including Bell from Beauty and the Beast, a unicorn, and Mary Poppins.

Oh and if you're interested in living "under the sea" in Halfmoon check out the listing.

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