50 Cent has cut ties with Effen Vodka, reportedly to the tune of $60 million.

50, who was a minority stake holder in the Holland liquor brand, began his relationship with the company back in 2014, regularly promoting it on his social media pages and in his lyrics. However, the rapper reportedly ended the deal sometime last month, and seemed to confirm the split on Instagram.

"I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol," he wrote.

The split was also reported on by The Breakfast Club yesterday (July 17), with DJ Envy claiming 50 sold his minority stake in the company for $60 million.

In other 50 news, he says he has a new album on the way this year, though in an interview with Access Hollywood, said it won't be as "smart" as JAY-Z's 4:44, making it more accessible for fans to party to. Keeping busy in film and television, he also recently said that the new BMF TV series he's producing is one step closer to airing.


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