Vinny Cha$e is a Harlem, NY native that is beginning to make a lot of noise on the music and fashion scene, but contrary to popular belief this industry is nothing new to Mr. Cha$e. Vinny first got his foot in the music industry 2004-2008 by   directing music videos and shooting hip hop documentaries on household name artists.

Cha$e shot video's for artists like Lil Wayne, Juelz Santana, Cam'ron, Chris Brown and a lot of other major acts. Building many friendships along the way with these artists as well as touring gave him a broader insight on the industry around him at an early age.

Growing up in Soho gave Chase a strong appreciation for art, fashion, as well as pop culture. He has built relationships with designers such as Bape founder Nigo, Dee & Ricky, Marc Jacobs and Jeremy Scott to name a few.

In 2011 Cha$e found his calling in music, linking up with the Super Brown Brothers also known as Kid Art and Cartier Court maybe his debut in front of the lens. Together forming the 'Cheer$ Club' the team took it upon themselves to craft music, record, produce, and shoot music videos with their own money.

Cha$e has entered the game with his first mixtape 'The Plaza' mixing strong melodies, clean cut beats, and Luxury rap rhymes leaving new listeners wanting more. I'm wondering if he will sign with Soulja Boy's SODMG because the are seen hanging together quite often.

I'll leave you with Cha$e's latest video 'Urban Outfitters' which feature's a cameo from designer Marc Jacobs. Leave a comment and let us know what you think of this up and coming artist.

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