Kendrick Lamar Stars in Reebok’s Perfect Split Campaign
Following the launch of Reebok Classic’s Perfect Split photography campaign, in which globally acclaimed director Nabil captured Kendrick Lamar in a series of powerful and raw black-and-white as well as color images, Reebok and Kendrick Lamar return with a short film that explores Kendrick’s split personality and his take of the word ‘classic.'
Shooting entirely on vintage video equipment to continue Reebok's theme of celebrating creative artforms in their most real, original and unique formats, director Nabil brought the story behind the new Classic Leather “Perfect Split” sneaker to life as the film delves into the split of personalities of people. In the unique and candid clip, Kendrick is seen performing a freestyle as Nabil captures the artist with an unfiltered, soulful rawness as he reflects on the different sides of his own personality. Looking back on his youth, Kendrick talks about his first introduction to Reebok's Classic sneaker and the moment he stepped into high school wearing the timeless Classic Leather silhouette.
The Reebok Classic Leather “Perfect Split” is available now for both men and women. It's being retailed for a price tag of $74.99 at retailers including Reebok.com, Champs and Footaction.
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