Future's 'Hard' video dropped today and in the visual he keeps the direction minimalistic.

Shot at night, the rapper holds a cup full of unidentified liquids in front of a flashy car. The video pans to Future's homies and occasionally to an image of a woman's curvaceous body.

'Hard' seems like some filler material to keep the crooning rhymer's name buzzing.  He recently brought his Freebandz Entertainment label to Epic Records, his current label home. Future's sophomore studio release, 'Future Hendrix,' drops next year. Next month, the ATLien will release 'The Movie' mixtape.