The Nike Lebron 12 Is Officially Unveiled
Nike's Beaverton HQ was all abuzz last night thanks to Lebron James and the unveiling of his twelfth sneaker. We've had a few early looks at the Nike Lebron 12 already but as you can imagine Nike's official unveiling was far more thorough than an online photo gallery and Lebron James himself was on hand to help usher it in.
"Engineered For Explosiveness" is the hook to this model and it's new technology is more in your face than ever. For starters the outsole is comprised of hexagonal Zoom Air pods that are pressure mapped and maximum articulation and highly tuned performance while the upper itself blends a Megafuse construction with Hyperposite ankle support. That's quite a mouthful but the Nike Lebron 12 isn't a shoe that's easy to digest in the first place.
As you can imagine work on the shoe began a while ago as Lebron says that his previous model didn't live up to his expectations. He described the shoe as 'painful' to wear and says that "hurt both of us because we loved the LeBron 11 so much, but we couldn’t get it to perform the way I wanted it to perform at a high level, the way Nike and myself are capable of having it performing it at".
As far as looks go however the Nike's got some pretty impressive colorways in store including staples like a continuation of his Dunkman series. With a release schedule that includes seven colorways so far it will carry us up until 2015. Check them out below and let us know which ones in particular you are feeling.
Nike Lebron 12 "NSRL" - James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear. Launch: Oct. 1 in China; Oct. 11 globally.
Nike Lebron 12 "Heart Of A Lion" - James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30.
Nike Lebron 12 "Dunk Force" - Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11.
Nike Lebron 12 "Instinct" - James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22.
Nike Lebron 12 "Six Meridians" - A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29.
Nike Lebron 12 "Trillion Dollar Man" - Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1.
Nike Lebron 12 "Data" - James is arguably the most dominant player in the game today, with the statistics to support that claim. Launch: Dec. 20.
[Via Nike Lebron]