hologram

Brand new jams.

Tupac Shakur may be gone, but he’s still winning awards. Actually, his hologram won the prestigious Titanium and Integrated Lions Award at the Cannes Lions International Festival of Creativity. The event, which is a neighboring awards ceremony to the Cannes Film Festival, honors achievements in advertising/digital production.

Not only was the Tupac Shakur Hologram a hit at the Coachella Music Festival, it also boosted sales of the late rapper’s posthumous albums. Buoyed by his virtual performance, Tupac’s 1998 album Greatest Hits returned to the Billboard 200 album chart for the first time since 2000.