The internet was going bananas over Kendrick Lamar’s verse on “Control” yesterday. The Compton emcee spit a slew of jabs aimed at everyone from Lindsay Lohan to Drake. The powerful rhymes weren’t personal, it was just an upcoming emcee trying to cement his name in the game.

The verse went a little something like this, “I’m usually homeboys with the same n---as I’m rhymin’ with, but this is Hip Hop and them n---as should know what time it is. That goes for Jermaine Cole, Big KRIT, Wale, Pusha T, Meek Mill, A$AP Rocky, Drake, Big Sean, Jay Electron, Tyler, Mac Miller. I got love for you all but I’m tryin’ to murder you n---as. Trying to make sure your core fans never heard of you n---as and that they don’t want to hear not one more noun or verb from you n---as. What is competition? I’m trying to raise the bar high.”

Several of his colleagues have responded to the record.

B.O.B. released a track called “How 2 Rap” in response to the verse, even though he wasn’t called out on the track. Joell Ortiz followed suit with his own follow-up called “Outta Control.”

Big KRIT, who WAS cited in the track, said, “It’s exciting because it was probably crazier for his fans, for him to mention my name among rappers that people would consider top tier, people kind of look at as being the future and my name just randomly popped up. So what I got an opportunity to see a little bit last night and this morning, was just people that probably never tweeted me before, whether it be negative or positive. For me, it was like thank you for the promotion.”