Nas Selling Sweaters Featuring a Kneeling Santa
Nas is throwing his ball of yarn into the holiday sweater game, unveiling new kneeling Santa sweaters on Instagram yesterday (Nov. 22). The sweaters will be distribute by the rapper's HSTRY brand with a portion of the proceeds going to the Center for Court Innovation, a New York City initiative founding in 1993 to promote criminal justice reform.
The sweaters come in three colors, red, black and green, as seen above, and can be purchased though HSTRY's online store for $45. The kneeling Santa is a reference to San Fransisco 49ers quarterback Colin Kaepernick, who gained media attention for kneeling during the National Anthem as a from of protest against the injustices faced by black communities across the country. The sweaters as well feature a raised fist in addition to more traditional Christmas patterns.
2 Chainz mad quite the splash last year with his dabbing Santa sweaters, raising $2 million for his TRU Foundation. “I don’t want people to think this was an overnight success,” he told Forbes. ‘We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity." Last week Chainz introduced a new sweater line, expanding on that previous idea.
“This year, the mission is simple – to help as many people as we possibly can," he wrote in a statement. "I want you, my fans, to submit stories about people you know that are in need. Whether it’s a neighbor, friend or a complete stranger, if you know they are need, please tell us their story.”
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