The unveiling of expensive dresses and new looks wouldn't make the Grammys the memorable event they are. The same could be said of announcing new music projects. Fresh off winning Best Rap Album for 'Take Care,' Drake announced the title of his next album at the prestigious ceremony.

The Toronto native's forthcoming third LP is called 'Nothing Was the Same,' a follow-up to 2011's 'Take Care.' Drizzy shared the news with E! host Ryan Seacrest while taking in a celebratory drink on the red carpet.

Interesting title. We can't wait to see who will be contributing to the project, and what new tracks are featured on it. The first single to come from the effort is 'Started From the Bottom,' which has already spawned remixes from the likes of Wiz Khalifa, Soulja Boy and Machine Gun Kelly.

Drake released the video for the song Sunday night. Directed by X and C. Papi (Drake), the visual follows the Young Money star's growth through the years. A youth soccer player and a drug store worker who lands a promotion are just some of the moments in the clip. Then there's October's Very Own flying in private jets, chilling with his crew in the club and living it up inside a posh pad in the Dominican Republic.

Watch Drake's 'Started From the Bottom' Video