After dropping the comical video for his top-charting hit “Down in the DM,” Yo Gotti and Pusha T take it back to the trap for “Hunnid.”

The visuals, directed by Darkest Before Dawn director Kid Art, premiered Thursday (Feb. 25) and features a black-and-white cinematic style laced with clips of the bullets, bundles of cash and tons of white powder. While metaphorical snow flurries blow around the room, Kid Art keeps tight shots on both Gotti and Pusha as they deliver gangsta bars describing their respective street tales from Memphis to Virginia Beach.

Followed by “My City,” featuring fellow Memphis native K Michelle, “Hunnid” is the third single off Gotti’s long-awaited Art of the Hustle album. The album is inspired by his mom and others who taught him the game growing up in Ten-a-Key. Through his album Gotti is passing down his mother's lessons.

Outside of his family Gotti also has a lot of mentor's in the game."In the music industry I have mentors who don’t even help me directly. Like somebody like Jay Z or Diddy, who makes moves publicly that I can look at and study," Gotti told the Boombox in April 2015.

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