A lot of people have been asking me what UOENO stands for. Actually, it doesn’t “stand” for anything. Say it out loud, as quickly as you can and you’ll understand why.

UOENO is onomatopoeia for “you don’t even know.” It’s the title of a song by hip hop artist, Rocko. There are several versions and remixes of the track. The Rick Ross version ended up costing the Dade County native his deal with Reebok. On the track, Rozay rapped the line, “Put molly all in her champagne / She aint even know it/ I took her home and I enjoyed that/ She aint even know it.”

Ross apologized for the lyrics, claiming they weren’t about rape. Reebok didn’t see things the same way.