Soon You’ll Be Able To Make Coca-Cola At Home
Coca-Cola, the world's largest beverage maker, purchased part of the Green Mountain Coffee Roaster Company this week and plans to make single serving, brew at home soda available before the year is out.
Green Mountain, who is better known for their coffee brands, is branching out in to the world of at-home cold drinks with their 'Keurig Cold' machine. This new machine would rival that of current at-home 'king' SodaStream.
SodaStream might be making it's mark in the US, but is only in 1% of homes at this point. It is, however, the most noted brand when it comes to at-home soda making. The Israel based company is a hit in other countries like Sweden, where they are in about 25% of the country's homes. The biggest road block, according to one analyst, for SodaStream in the US in the replacement of the CO2 carbonation cylinders, whereas the Keurig Cold will not require that.
At this time no further details about the 'Keurig Cold' machine are available, other than we will see it on store shelves as soon as Fall this year.
As part of the deal, Coca-Cola bought 10% of Green Mountain for 1.25 billion dollars. The deal will last 10 years and allow Coca-Cola to have their soda brands be exclusive to the Keurig Cold upon it's release.