No More ‘Dollar Menu’ At McDonalds – Introducing The ‘Dollar Menu & More’
The McDonalds “Mighty Wings” were a “Mighty Flop” for the fast food franchise, even though overall earnings were still up 5% this quarter. Now the chain will make another menu change next month to help increase sales. No, they won’t be testing a new menu item. They’ll be changing the once profitable Dollar Menu to “Dollar Menu and More.”
The new “Dollar Menu and More” will expand to feature items starting at $1, $2 and as expensive as $5. Basically, they’re shifting towards the “Value Menu” model as put in place by chains like Wendy’s. The franchise’s CEO explained that the new menu “gives customers a value ladder of sorts, so that based upon their discretionary spending they have multiple offers at McDonalds.”
The new initiative should be good for fast food eaters looking to assemble their own “a la carte” experience rather than your traditional burger, fries and drink. If you’re a McDouble fanatic, no worries, all current dollar menu items will remain a dollar.
The current dollar menu features the following items:
Breakfast – Sausage Biscuit, Premium Roast Coffee, hash Browns, Sausage Burrito and Sausage McMuffin.
Lunch/Dinner – Grilled Onion Cheddar Burger, McDouble, McChicken, Side Salad, Fruit n Yogurt Parfait, Sweet Tea, Vanilla Cone and Soft Baked Chocolate Chip Cookies.
Items slated to shift to the new Dollar Menu and More include snack wraps, McFlurrys and the Double Cheeseburger.
The menu is currently being tested in California, South Carolina, New Mexico, Connecticut and Tennessee.
National advertisements for the new menu will start in the middle of November. We’ll most likely see it rolled out in Capital Region locations as early as November 4th.