Kendrick Lamar’s ‘untitled unmastered.’ Debuts at No. 1 on Billboard Chart
At this point it could be asked, is there anything Kendrick Lamar can do that won't be an instant hit? After dominating 2015 and the subsequent Grammys with his prolific To Pimp a Butterfly, Kendrick's reign continues, as his project of unreleased, loose and cutting room floor tracks untitled unmastered. has debuted at No. 1 on the Billboard 200 chart, moving 178,000 equivalent album units in the week ending March 10, according to Nielsen Music, Billboard reports. Of that sum, 142,000 came in the form of pure album sales.
The above figures are particularly impressive considering the project received zero marketing save from Top Dawg CEO Anthony Tiffith's promise to drop a project that week, and that they represent the audio equivalent of leftovers. Lamar had tweeted at the time of the project's release that it was a collection of "demos...in raw form." To contrast, To Pimp a Butterfly, which was released on March 15, 2015, moved 363,000 equivalent album units in its first week, of which 324,000 were in pure album sales.
Also nabbing a top five spot on the charts this week is the collaborative ColleGrove from 2 Chainz and Lil Wayne which moved 53,000 units (34,000 in pure album sales) to come in at number four. Like Lamar's release, ColleGrove is currently only available via streaming services and digital retailers. A physical release is scheduled for March 25.
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