Rappers have long been used in ad campaigns for popular fashion brands, but a newly launched global ad campaign by Calvin Klein taps three of the genres biggest talents. Kendrick Lamar, Joey Bada$$ and Fetty Wap all shared their shots via Instagram on Tuesday (Jan. 26) filling in their respective blanks for what it is they do in their Calvins.

Kendrick's reads "I reflect" with a bathroom mirror showing the rapper taking a selfie with professional camera. Joey is photographed at what looks like a press conference, microphones about, with his declaration reading "I pledge." Fetty meanwhile is shown close up with a red background, the text reading "I make money." All of the photos were shot by Tyrone Lebon.

In 2013, Calvin Klein partnered with Drake to produce a limited edition capsule collection that included bomber jackets, hoodies, t-shirts, tanks and bottoms. The new Calvin Klein ad campaign also features FKA Twigs and Justin Bieber, who has modeled for the brand in the past.

For Kendrick and Fetty, the new ad campaign comes less than three weeks before they vie for Grammy Awards at the 58th annual ceremony. Kendrick is up for Album of the Year, Song of the Year and nine other awards for his heralded To Pimp a Butterfly. Fetty meanwhile is nominated for Best Rap Performance for "Trap Queen." The Grammy's will air Monday Feb. 15 from Los Angeles with host LL Cool J.

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