Kanye West Debuts New ‘Fade’ Video During 2016 MTV Video Music Awards [WATCH]
Kanye West knows how to make a moment. The outspoken hip-hop star was promised "4 minutes to do whatever he wants" according to reports, and he used the time to promote a new visual--but also to share his thoughts on fame and "Famous."
"I came here to present my new video, but before i do that, i'm gonna talk," Ye declared. "
After admitting that he always "wants Beyonce to win," Ye spoke on genius and being fortunate enough to be famous and what inspired the controversial "Famous" video.
"What people don't understand, just how blessed we are," he said. "[This] was an expression of our...fame right now. us on the inside of the TV. Just to put...the audacity to put Anna Wintour next to Donald Trump. i put Ray J in there, bruh."
"Tonight, we're here to have fun! I'm standing in front of my idol, Puff Daddy. I'm standing in front of my wife, Kim Kardashian West. I'm standing in front of Chance the Rapper."
But then, Kanye got down to business. And introduced a compelling new video for "Fade."
In the clip, G.O.O.D. Music's Teyana Taylor shows off her amazing physique in a gym training sequence that seemed straight out of Flashdance. Rocking a crop top and blue thong, sweatily dancing in front of workout equipment. Afterwards, she showers with her real-life fiance, Iman Shumpert of the Cleveland Cavaliers.
"I'm gonna play y'all a piece of my heart," Ye said before sharing the clip. The video is now available as a Tidal exclusive.