Drake’s ‘Views From the 6′ Will Be an Apple Music Exclusive in Its First Week
The streaming wars continue. After Kanye West's The Life of Pablo did wonders for Tidal's subscription figures and streaming numbers, news comes now that Drake's highly-anticipated album Views From the 6 will exclusively live on Apple Music for its first week of release, BuzzFeed is reporting. Earlier this week, Drake provided a definitive release date for Views, announcing that it will drop on April 29 meaning that non-Apple Music services will receive the album on May 6.
Last June, Apple launched their streaming service with a huge endorsement from Drake, who reportedly signed a $19 million deal that has since yielded OVO Sound Radio and other gems, like the "Hotline Bling" video, which Apple paid for. Consider as well that Apple just released a commercial of Taylor Swift listening to Drake and Future's "Jumpman" while falling off a treadmill. The advertisement has produced a 431 percent increase in sales of the song on iTunes alone, so news of the Views exclusive isn't so much a surprise as it is a logical development in the ongoing relationship between Drake and Apple.
Details surrounding Views have been scarce, with recent Drake songs like "Pop Style" and "One Dance" dropping without the typical fanfare that Drake singles garner. Keeping things consistent, XXL was told that those tracks as well were Apple exclusives for at least a brief time period, with both "Pop Style" and "One Dance" added to Spotify on Tuesday (April 12).
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