Diddy Partners With DeLeon Tequila

Diddy is expanding his empire into high-end tequila. The man behind Ciroc vodka, Sean John clothing, Revolt TV and of course, Bad Boy Records, is said to be partnering with DeLeon Tequila.

PageSix reports that the multi-talented mogul has signed a deal to partner with the award-winning tequila brand, which was founded in 2008. Diddy will celebrate the new deal with a swanky New Year's party at his Miami mansion where A-listers like Pharrell and Q-Tip will sip the pricey spirits.

According to the company's website, DeLeon is the "purest" tequila. The 100 percent pure agave tequila comes from the purest water sources in the entire country of Mexico. The liquor has been awarded the Grand Champion award several times and was quoted by the Robb Report as "the finest silver tequila we have ever tasted."

DeLeon Tequila goes for a hefty $140 to $825 a bottle.